PEOPLE

Alex believes that the true test of an idea is its ability to shine in the marketplace. Over a 10 year career in innovation and strategy, Alex has developed growth opportunities for some of the world’s most respected organizations including Pepsico, Shell, Moet Hennessy, Sony Music, Unilever, The Royal Sun Alliance, Astrazeneca, The Last Vegas Sands, and the Government of Singapore. His experience spans 25 international markets and senior positions at agencies like JWT, ?What If! Innovation, and Kirshenbaum Bond + Partners. Based in SIngapore, Alex founded Propellerfish in 2009 to help clients develop opportunities around new brands products and services globally.

Steve is a firm believer that the Elvis philosophy of ‘A Little less conversation, a little more action’ is the perfect mantra for modern business. It’s a philosophy that’s taken him around the world (from Australia to Vanuatu) working with clients like Diageo, Unilever, Crown Casinos, JetBlue, Ford and Nestle and has seen him work on everything from ads through events to new products and services for each of them. He’s been lucky enough to work with some of the best advertising (BBH, JWT) and innovation (The One Center, ?What If!) companies out there. Working with Steve has been described as ‘a constant assault of stimulation’ – it’s a description he rather likes. He currently lives in Montreal, where when he’s not working he mangles his French and tortures his friends with his love for photography.

Juanita enjoys nothing more than building and managing the nuts and bolts behind creativity. Born in Singapore, she has built a 10 year career in operations and project management at places like Lehman Brothers and Singapore’s Ministry of Foreign Affairs. She also is the operational mind behind some of very successful startups. At Propellerfish, Juanita manages our larger projects and all company operations.

After graduating from SMU, Weiyi joined Design Bridge as a strategist where Alex was running their strategy department. At Design Bridge, Weiyi worked with brands like Fonterra, Carlsberg, Tiger, and the Singapore Post. In 2008, Alex left to found Propellerfish and Weiyi joined in 2010. Since then, he has helped developed new products for Audi, worked with TetraPak in Indonesia and helped develop a training module which 120 marketers have now experienced.